3 Cardinal Rules of Small Farm Direct Marketing

Posted by David on May 24, 2011 under Marketing | Be the First to Comment

A wise person once said this: “You either have to be first, best or different.”  I couldn’t agree more when it comes to small farm direct marketing. Would you like dynamite results in your farm sales? Work on all three!

Let’s take a look at these three rules a bit closer.

 

Rule #1 Be The First

Always try to be the first when it counts most. You can be the first to bring a new product to the market or the first to catch a mistake on a customer’s order. Either way it’s good to be first!

Ask yourself how many times am I first? How can I be first more often? Evaluate your farm business and determine where being first matters the most. Then work to accomplish it.

Rule #2 Be The Best

Always, always strive to be the best you can be. The best source of a certain product, the best at educating customers, the best display at the farmer’s market. Whatever it is, try to be the best. Being the best you can be makes you feel better and causes potential customers to be drawn to you. I didn’t say perfect – I said best.  People appreciate it when they can see you are trying to be the best in your field. They want to do business with you.

Rule #3 Be Different

I teach this constantly because it so essential to your farm. Figure out what makes you different from any other farm or farmer. Can’t think of anything? You are doomed from the start for mediocrity.

If you are no different from any other place customers can buy your products then the only thing you can focus on is being the lowest price. That is a no win situation for you AND the customer.  Think about it, you will end up out of business and the customer will have to go to the farm who charged enough to stay in business.

Take a good look at these three rules and focus on them in your farm business. You’ll be glad you did and so will your customers.

 

Until next time…

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